Improving
diversity in engineering and design
SharpMinds provides transformational services and practical solutions to build inclusive environments, allowing underrepresented people to succeed in your business.
Featured services
To help improve diversity in your team we provide the following services
STRATEGY
Gain clarity on your company culture and discover the right changes to propel your team towards thriving success, innovation and inclusion
MENTORING
Empower your team to reach their highest potential with an accredited coach and mentor, bringing 20 years of valuable experience in the product development industry.
What I help you with
Establish and Track Diversity Goals & Milestones
Boost Allyship Education and Engagement
Promote Equitable Action Steps
Diversify Applicant Pool
Empower Team Career Paths
Educate Emerging Leaders
Expand Business Opportunities through Diversity
Improve Bias Awareness and Mitigation
Elevate Team Productivity
Enhance Team Retention Strategies
Boost Morale and Communication
Clarify and Enhance Company Culture
Boost Confidence and Combat Imposter Syndrome
Who I work with
Engineering & Design Small and Medium-sized Enterprises who are looking to attract, retain and empower diverse talent to their business
Young graduates and leaders who are struggling to ask for what they want from their career, life and relationships
Start-ups with a working prototype who are ready to take their product to production
Click above to book your free 30-minute strategy call and take positive impact for your business, career or life!
We will start where you are and I will let you know how I can help, with no further obligations.
Hi, I'm Tracy
My mission is to elevate businesses to have the right tools, support and mindset to improve diversity in design and engineering.
With a foundation established in 2004, my journey as a design engineer has spanned consumer products and domestic appliances, navigating the realms of small businesses and design consultancies.
Over the past 20 years, I've evolved from a design engineer to a team builder and leader, steering teams across the UK, China, and Italy on both national and global scales.
However, my extensive experience in male-dominated industries revealed the toll of non-inclusive environments—leading to burnout, leaving me both exhausted and unfulfilled.
Throughout my career, the absence of positive female role models or managers was a stark reality, a sentiment I recognized echoed by countless others. Fueled by a desire to lead with empathy and support, I embarked on a transformative journey in 2021, redirecting my career path.
Now, as an accredited coach and mentor, my mission is to catalyze positive change at all professional levels.
SharpMinds stands as your dedicated partner in the journey toward transforming diversity in the Design & Engineering Industries.
Join my mailing list today to get practical advice and get my free ebook to attract more diverse talent to your business.
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